I created a Supplier Discount HR Kit containing posters for each General Motor’s vehicle brand, including: Chevrolet, Cadillac, Buick, and GMC. My team and I came up with the idea of the, “supplierbellum;” the part of the GM supplier’s brain that connects with the rush of a new vehicle (the center of the brain). The left side of your brain is supposed to be detail oriented, like the information of where to get the discount. The right side craves imagery, like seeing a beautiful new GM vehicle. There are two versions of the poster, one in a vertical design and one for horizontal spaces.

The posters went out to companies who’s employees were eligible for the GM Supplier Discount. They were encouraged to put them up in their break rooms and other high traffic employee areas.